How do I change the URL of a product?

Our system will automatically create the URL for your products based on the product name you enter, removing any spaces or funny characters (and replace them with a - sign).

Sometimes you'll want to change the URL for a product, to do so you'll first need to make sure you have the free SEO APP installed on your account. Once you've installed the APP you can follow the instructions below.

When adding/editing a product scroll to the 'Search Engine Optimisation' section

and click the box to open it.

You need to edit the text in the 'Page URL' field.

URLs can only contain alphanumeric characters (i.e. A-Z and 0-9) or the - or _ character. If you enter any other characters they'll be automatically substituted for a -.

You may want to check out our guidance on Page URLs by clicking here.


If you do change the URL of a product, whilst your site's menus and category pages will update automatically, if you've manually added the link on any of your pages, then you'll need to update those links in order to still direct visitors to the correct product page. You may also want to consider setting up a 301 redirect to redirect users to the correct place automatically.