Why isn't ecommerce tracking picking up all my conversions?
If you've activated Google's Ecommerce Tracking for Analytics on your website (by following the instructions in this help guide), you may find that it doesn't always pick up conversions (sales) on your website.
During checkout, some payment gateways transfer the customer to the payment gateway's website to enter their card information.
For example, on our standard PayPal integration, the user is taken through to the PayPal website to login to their PayPal account or enter their card information. After payment is successfully completed, the user is shown a payment confirmation page on the PayPal website before PayPal transfer the user back to your website.
What you can do for PayPal transactions
If you find you are experiencing this problem with PayPal transactions you'll need to turn on 'auto return for website payments'.
This can be accessed by clicking 'profile' from the top right menu and then 'profile and settings'. Next, select 'my selling preferences' from the left menu. Under the 'selling online' section select the 'update' link in the 'website preferences' section.
Next you need to select 'auto return' to be 'on' and enter the return URL. Your return URL will be http://www.yourdomainname.com/checkout/complete (substituting yourdomainname.com with your actual website's domain name). You should also enter https instead of http if SSL is activated on your website.
When you're done, save your changes.
What you can do for other transactions
If you are experiencing this problem with other payment providers you should contact them and ask how it can be set so that the user is automatically returned to your website as soon as payment is made.
If you need any assistance with this please contact us.