How to enter your website's home page SEO tags
The home page of your website is probably the most important page of your website in terms of onsite search engine optimisation.
A lot of the content generated on your website's home page will be content derived from other parts of your site, such as 'featured categories' or 'featured products' so you'll need to analyse your website's home page and look at which parts of the content can be optimised and where.
The meta tags for your website's home page can be set individually in your account by following the instructions below.
Click 'settings' on the left hand menu and then 'seo' and then 'home page seo'.
The first box is where you can enter your home page's meta title, keywords and description, as shown in the example below.
You'll notice that we display a 'Google Preview' box which shows you how your website's home page will look in Google search results according to the information you enter.
The Meta Title
This is the title of your website page as shown in the browser. See the below example from jdsports.co.uk - the meta title is pointed to by the arrow.
We'd recommend between 60 and 160 characters in length.
Your main site's keywords/keyphrases should be at the start of the tag.
We recommend not using the | or : symbol but using the - or , symbols to separate text segments/keywords/keyphrases.
The title appears in search engine results as the title of the entry (pointed to by the arrow in the below example).
Experts disagree on the importance of this field and we'd recommend that you don't use the meta keywords tag (as search engines don't actually use it when deciding rankings), but you can still enter information here if you want to.
Meta keywords are not displayed to your visitors anywhere, and are only viewed by the search engines that look at the computer code that makes your website work.
The meta description is used to enter a description of the website page's contents. Search engines will look at this field and often use it to display a text snippet about the page in search engine results.
Its important that you take time to consider what the meta description tag should be, as getting your site high in search engine results is only half the battle, the other battle is getting people to click on it.
Changes that you make to your website's meta tags will not show in search engines immediately, you'll need to wait until the search engine next looks at your site (which can take anywhere from 2 days to 2 weeks) until they list the changes.
Custom meta tags/site verification
You'll notice a box titled 'meta tags' at the bottom of the 'Home Page SEO' page in your account. This section allows you to enter your own meta tags. These are usually used to verify your website with services like Google Webmaster Tools. Click here to read more about how to use these fields.